Editorial critique, context and correction

The original article said something. We add what it left out.

Addendum is a publication for thoughtful disagreement. We examine business writing, challenge weak assumptions, surface missing context and extend arguments that deserve a second look.

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Recent corrections to the conversation

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Responding to Carta

Founder Dilution Benchmarks Hide What the Equity Bought

Ownership medians make private markets more legible, but the same percentage can conceal different terms, capital needs, control rights, and chances of success.

Responding to Basecamp

Shipping on Time Is Only One Kind of Product Risk

Shape Up controls projects that drift, but a fixed appetite cannot reveal a badly chosen problem or prevent essential complexity from being pushed onto customers.

Responding to U.S. Small Business Administration

A Business Plan Is Not Evidence That the Business Will Work

Templates organize assumptions for lenders and teams, but polished forecasts cannot replace paid tests, supplier commitments, and explicit limits on personal loss.

How Addendum works

Critique should add something, not merely object.

Every piece should make the reader better informed than the original article alone. Disagreement is useful only when it introduces evidence, context, reasoning or a more complete frame.

  1. 01

    Start with the source

    Explain what the original article actually argues before criticizing it.

  2. 02

    Challenge something specific

    Focus on a claim, assumption, omission, framing choice or limitation that can be examined clearly.

  3. 03

    Leave the reader with more

    An Addendum should extend understanding, not simply score points against another writer.

Why “Addendum”?

An addendum does not erase the original. It sits beside it and makes the record more complete.

We are interested in arguments that are almost right, incomplete in revealing ways, persuasive for the wrong reasons, or simply missing a perspective worth preserving.