Addendum is a publication for thoughtful disagreement. We examine business writing, challenge weak assumptions, surface missing context and extend arguments that deserve a second look.
Featured addendum
Marketing Strategy
In response to Salesforce
Real-time relevance sounds customer-centered, but continuous behavioral inference can turn every ordinary action into a reason for another intervention.
Latest
Marketing Technology
Responding to Adobe
Adobe makes agent configuration accessible to business experts, but readable skills and shared context can propagate ambiguous instructions and errors at machine speed.
Small Business
Responding to Berlin MD Guide
The guide tells Berlin's small shops and inns to compare freight and lead times, but never asks whether a boutique needing fifty candles can meet a global supplier's minimum order.
Business
Responding to Câmara de Comércio e Indústria Portuguesa
CCIP’s Best Chamber of Commerce prize celebrates internationalization results, but the public page never shows the criteria, weights, or evidence behind each winner.
How Addendum works
Every piece should make the reader better informed than the original article alone. Disagreement is useful only when it introduces evidence, context, reasoning or a more complete frame.
Explain what the original article actually argues before criticizing it.
Focus on a claim, assumption, omission, framing choice or limitation that can be examined clearly.
An Addendum should extend understanding, not simply score points against another writer.
Why “Addendum”?
We are interested in arguments that are almost right, incomplete in revealing ways, persuasive for the wrong reasons, or simply missing a perspective worth preserving.
